I Want to Be a VTuber Chapter 66

Chapter 66

éclat Étoile.

This company is famous for women’s cosmetics. 

Although it is known as a French company in some circles it was usually a domestic brand with its headquarters in Korea.

It was a brand that was pursuing its own high-end strategy.

“Song Hee-bin’s contract period is coming to an end so I think we need to find a new advertising model.”

Eclat Etoile’s brand business strategy team had a headache recently.

This is because sales of cosmetics have recently fallen significantly due to the momentum of new brands.

To be precise the situation is that competition from other cosmetics is falling behind.

Actress Song Hee-bin who had been an advertising model for five years also ended her contract.

‘It’s clear that word came from another cosmetics brand.’

Song Hee-bin’s name value has increased significantly as she gained great popularity in the recently aired Monday-Tuesday drama.

So she probably wanted to pay more money to advertise for places with high brand value.

“Oh.”

Team leader Jeong Tae-soo of the Business Strategy Office had a headache.

Recently it was noticeable that they were lagging behind other brands.

“We also use an advertising model that can raise awareness right?”

“The budget…”

“But it’s meaningless to use a celebrity with little recognition.”

“That’s true but if you use a well-known celebrity and don’t get the results it may be difficult to make up for the loss.”

The problem is not simply the down payment given to celebrities.

The problem is the loss that occurs when the celebrity is brought in and the results are not as expected and sales decrease.

To be honest it’s still a difficult situation to be in.

Since the contract with Song Hee-bin was broken a new advertising model had to be found within the next month.

“You said it as if you were going to prolong it but this is why celebrities…!”

Team leader Jeong Tae-soo burst out in exasperation and shouted.

But what can you do?

This side failed to offer better contract terms.

“Hey team leader.”

“Why Assistant Manager Park?”

“What about him?”

When Assistant Manager Park showed the screen on the tablet an image of a woman from <Looking Back at Past Memories> appeared. 

Star Joo Seo-yeon who suddenly became a hot topic as the grown-up Princess Yeonhwa.

She went on to say that she appeared on some cable TV shows.

“I definitely like her face. But isn’t Seo-yeon Joo well-known enough to be in charge of advertising?”

“That’s right. But surely she won’t float?”

“Oh so. “Let’s risk our future and buy low?”

“Yeah yeah. “That’s it.”

Jeong Tae-soo sighed as he saw Assistant Manager Park nodding his head.

This isn’t some kid’s joke it’s a bet on a vague future.

“Deputy Park. When was Princess Yeonhwa? Actor Joo Seo-yeon hasn’t really come out yet you know that right? “The movie I’m filming this time is also a thriller.”

“That’s right.”

“Actress in a thriller movie. It’s obvious that she’ll just be a supporting character. When will you get your next project? When do you raise awareness? If you advertise a child actor who has been in hiding for 10 years or an actor who only made a small splash in a play who will watch it? Theater audience?”

“….”

Assistant Manager Park became sullen and returned to his seat.

Jeong Tae-soo wondered if he had gone a little too far but it was something that could not be helped.

Advertising is ultimately about image and awareness.

It is true that actress Joo Seo-yeon has great looks.

But that and advertising are different.

No matter how you look you can make it shine and beautify with correction.

But it is not awareness.

What was important was how luxurious this cosmetics was and whether it would appeal to women.

‘But I have to upload the report.’

First of all a few candidates were selected.

However the work could only proceed if there was a celebrity that the higher-ups liked.

‘Two idols two actresses….’

They were all celebrities with a reasonable reputation.

Jeong Tae-soo who was planning to select about five people and report them thought about the remaining one.

‘What is it? Joo Seo-yeon.’

It would be okay to insert at least one pod.

It’s not a strange face no matter how you put it. 

There has been some recent buzz right?

Of course Team Leader Jeong Tae-soo did not think deeply about it.

Because he was nothing more or less than filling a position.

So a week later.

“Yes Joo Seo-yeon?”

The director of Eclat Etoile came to the business strategy office.

A man with a huge figure said with a happy smile.

“Hey Team Leader Jeong has great insight. Yes this advertising model. “Let’s go to Joo Seo-yeon.”

“yes??”

No why?

That’s what I was going to ask.

“Princess Yeonhwa from the birth moon! I really mean 10 years ago. There was a time when it was really hard but what about one drama? I made up my mind. Oh did I mention this? To be exact it was the summer 10 years ago.”

The director’s speech that started there continued for an hour.

Jeong Tae-soo didn’t know.

The fact that Baek Min-chan director of Eclat Etoile was a big fan of the Taesumdal drama.

“Oh but Director. “Wouldn’t actress Joo Seo-yeon have a little bit of recognition?”

He spoke carefully.

“Ah I know! You know it too. This brand is definitely in full swing! It’s not enough to just use a popular actor. Sometimes it’s like that. You know how to buy low right? Pop while it’s still cheap! “You have to sign a contract and hold on to it.”

“yes?”

No buying low here?

“Hmm. Anyway it can be ugly. You know I have a good sense. That actor is a child actor I saw 10 years ago and thought was definitely popular. And what a spectacular return he made. It’s definitely clear. “The value of the name will increase significantly within a year.”

In response to what the director said Jeong Tae-soo said that Joo Seo-yeon was an actress who was still in high school.

Or about ten things that could be said to refute came to mind.

But Baek Min-chan had a good feeling.

Rather than saying that he has a good eye for people it means that when he steps forward in this way the so-called ‘sense of success’ is sharp. Isn’t this the man who started a business in a small single room 10 years ago and grew it together with the CEO?

“…All right.”

Anyway that’s it. To be honest Jeong Tae-soo was not very trustworthy.

But if you criticize me from above I have to criticize you.

After all he was just one employee.

And so another week passes.

Eclat Etoile man.

“Hello I am a new actor from Nova Entertainment. “My name is Joo Seo-yeon.”

Thanks to Director Baek’s strong insistence one actress came to visit.

***

‘Cosmetics advertisement.’

Seoyeon suffered with a serious expression.

Cosmetics were still a difficult item for Seoyeon.

So if you say Seoyeon doesn’t wear makeup that’s not true.

Invincible TS skin maintains white skin without any maintenance.

He has the defense power to withstand the intense sunlight without even applying sunscreen.

She’s pretty even without makeup… but of course her mother Su-ah couldn’t just look at her like that.

“Let’s at least put on basic makeup my daughter.”

“….”

So I was able to apply at least BB cream and draw lipstick and eyeliner to a minimum.

I’m not very good at it because I’m not dexterous.

Moreover even if Seoyeon did not decorate herself there were many cases where a professional makeup artist would decorate her.

For actors makeup is something that one has no choice but to get used to.

‘But the advertisement…’

Cosmetic advertisements were like a symbol of women.

It was a matter of pride for female celebrities whether they received it or not.

Even Lee Ji-yeon did a BB cream commercial.

Considering how much she boasted back then….

“Oh my Seoyeon! You heard a cosmetics ad? Eclat Etoile is a brand that even moms use. “Look at Mom’s insight!”

In fact Sua was using cosmetics from that brand.

I don’t use it often because it’s expensive but I use the lipstick often because it has good color.

Of course it was a bit far-fetched for Seoyeon.

That’s how she ultimately had no choice but to accept the cosmetics advertisement.

Because she was also right that it was a good opportunity.

“Hello I’m Joo Seo-yeon a new actress from Nova Entertainment.”

Thus she became the man of Eclat Etoile.

As a brand that claims to be a luxury cosmetics brand the company was very flashy.

‘It seems like a company with a worthy name.’

yourself in a company like this?

To be honest Seoyeon felt a little puzzled.

Manager Park Eun-ha who was next to her also seemed nervous.

“This is Tae-soo Jeong head of the business strategy team. and….”

“This is Baek Min-chan the director of Eclat Etoile.”

Even the directors showed up.

Do you usually move out?

Seo-yeon had worked at a company in her past life.

As usual the higher-ups don’t bother to take a step in a situation like this.

In fact it is unusual for a team leader to be appointed.

Or are all celebrity advertising contracts like this?

“Hmm I just came to watch so you don’t have to worry too much.”

Baek Min-chan said so.

Then why did it come out?

I had that question though.

“First of all the story has already gone to some extent. Our Eclat Etoile welcomed actress Joo Seo-yeon for one year. “I would like to propose you as an exclusive advertising model.”

“A year?”

“Yes of course it will be extended further and the contract may be renewed additionally. Of course conditions will inevitably be raised.”

The first contract has no choice but to be cautious.

Because it becomes a standard so to speak. You can raise the pay here but you can’t lower it.

Seoyeon didn’t think much about him.

Considering his popularity he was confident that his down payment would not be that high.

however.

“400 million won as exclusive modeling fee for one year.”

That’s right 400 million. …huh?

“400 million?”

400 million was a figure that Seoyeon had only ever seen as game money in her life.

This is Seo-yeon who has also filmed dramas and received down payment for movies.

The contract fee for the movie was 200 million won similar to that of a B-class actor.

But isn’t 400 million twice that much?

Even considering the difficulty of filming Seo-yeon was shocked.

‘Honestly I could use this half as well.’

Jeong Tae-soo was honestly in pain.

For an actress of Seo-yeon’s caliber giving even half of this would have been enough.

However Director Baek Min-chan next to me with his eyes open and blue strongly argued.

He said he had to give me at least a B grade.

That way he won’t easily go somewhere else when his contract period ends.

Maybe it was because of Song Hee-bin’s work but I still felt like it went too far.

“…What are the conditions?”

Seoyeon read the contract carefully and nodded.

It felt like there was no such thing as a poison clause.

Next to him Manager Park Eun-ha also nodded.

Rather the conditions are too good for Seoyeon.

It almost makes me wonder if there’s some kind of plot going on.

“I will.”

It should be 400 million won.

What is the importance of cosmetics?

“When did you start filming commercials…?”

“I will send you the schedule so I think you can set a date.”

With Manager Park Eun-ha’s words the work proceeded smoothly.

It was decided to discuss advertising and sign the contract after further review but it was actually confirmed.

“Ah but you said the movie you’re starring in this time is a thriller. What kind of role is it?”

“That’s… confidential.”

“Ah I understand. I was curious but it’s a shame. As you know the image of the advertisement changes depending on what role you appear in.”

After signing the autograph in a good mood Seo-yeon smiled awkwardly at the words of team leader Jeong Tae-soo.

She couldn’t reveal it because it was a newly stipulated part of the movie contract.

‘Then isn’t this the problem?’

The role of the killer.

Seo-yeon didn’t think it was a big deal but it had a huge impact on the actor’s image.

The better you do the bigger it gets.

‘…hmm.’

Isn’t this a big problem?

400 million.

Seoyeon stared at the contract. 

Suddenly I could see 400 million people flying into the sky.

It was a fairly famous story that the actor who played the role of a murderer was cut from the advertising model because of his image.

Seoyeon even appeared in a cosmetics advertisement.

It was 100% clear that if the movie became a hit it would be cut.

‘We need to improve our image.

Seoyeon became anxious.

Because I had to find a role that would neutralize the image of Cha Seo-ah before the 400 million won disappears.

And coincidentally.

Coincidentally there was one movie and one drama that could solve it.

However the problem is with those two works.

For Seo-yeon it was about being related to two people who were related.

A word from the author (author review)

I will upload it first and correct any typos!!!

+Wow my little finger must have become inflamed and it hurt so much that I was almost late writing it… It was close.